TNR Happenings April 24, 2018
Miyagi Seminar is May 18th & 19th
If there is a joy to behold, it’s when TNR members add new tools to their already impressive toolboxes. Remember when you were a student and you thought you knew what technique you’d be using for the rest of your career? Funny how things change. Miyagi is less a technique experience rather than examining your invisible beliefs (mindset) that don’t support where you want to go in practice. You should have absolute confidence with all practice members. Everyone wants certain goals without ever examining the true limiting factors…BELIEFS.
New TNR member Dr. Tammy recently drove from Omaha to the MasterMind and TNR Seminar. It was very overwhelming and ‘heady’ for her and she admits to not understanding many of the advanced concepts. But she was willing to go through the difficult to get the results she wanted. She reports having not one, but two people sign on for 36 visits. Many members reading this will say, ‘What’s the big deal with that?' The big deal is that in practice for 16 years she has never had someone do this! Imagine how the metrics in her office will change!
Everyone wants to help more people and earn more income. To do that, you are going to be thrust into the world of seeing practice members that are more clinically complex and sometimes demanding; and you will have to juggle insurance parameters with each and every case. It’s so much more than just adjusting, making recommendations and DCME packages, etc. It takes a completely different mindset to be doing something most other DCs don't do. Everyone will be receiving a snail mail reminder. Get registered today! Remember, discounts available for Miyagi are only at Miyagi for re-ups. This is the only event like this!
I had a blast from the past reach out
It’s a Monday and I got a computer generated calendar that lists all of my scheduled coaching and conference calls, sign up calls, video conferences, etc. On the calendar was a former TNR student coaching member who was reaching out to me after a period of years. She found herself in very hostile circumstances with very few options. She had sort of vanished after graduation. She had the smarts, she wanted to be a once in a lifetime DC, but there were some telltale signs of danger ahead.
She started out making all the TNR seminars that were at Life U. She was all in. She referred other student members into TNR. There was a vibrancy and an urgency to reach as many people as she could with the Chiropractic message. Then as she neared student clinic status, she started missing seminars because of boards, busyness, studying, etc. Next, she would miss a few coaching calls here and there. Then she announced her intentions of becoming either a radiologist or an associate. You could just see the spirit drain from her during her time at Life U.
Fast forward: she recently got divorced, has started working as an associate for $600 a week, and is on her own with massive, crushing debt. As a result of her TNR training, she knows she has to make the move to open her own office. She asked me what would I recommend to her if it were one of my daughters or my son. The thing that I did recommend to them was: "Let’s start your journey with a H2H and weekly coaching to get your mindset right." Once her mindset is right and with someone in her corner, the pieces will all fall into place. The statistics don’t favor this DC that lost her way. But to her credit, she didn’t ask for help from a faceless, spiritless, practice management company, she asked for help from someone she trusts. Maybe you’ll see her at Miyagi coming up.
Searching for Sugarman
It’s so important to go outside of your family and office to get a different vantage point about life. Without perspective, you will get stagnant. Do things outside of your office and family life. It keeps your spirit battery charged. I was at a Rodriguez concert at the intimate Wilbur Theater in Boston with longtime friend and Mindful Athlete author, George Mumford (He spoke at the first-ever Miyagi and he sang Purple Haze and Hey Joe by Jimi Hendrix at Boot Camp last year.)
Who is Rodriguez? You have to get the DVD, "Searching for Sugarman" to find out! It was recommended to me by a TNR member years ago with the abomination of 'you’re going to absolutely love it.' Transparency alert, over the course of a year, I get recommended to dozens of books. I usually have the same answer for most of these requests: if you are as excited a year from now, I will read the book. So many times we get so excited about a book only to forget about it in a week or two. Like seeing a good movie, the excitement wears off within a few hours to a few days. Self-help books all seem to blend in somehow after reading lots of them, don’t they? I’ve watched this DVD many times and have had TNR members on their H2Hs and DCMEs watch it as part of their learning. It doesn’t age or lose its relevancy.
In the day and age of not mastering your craft and profiting from it, it’s refreshing to see a man who dedicated his life to his craft even if people were not interested in his music. Boy bands and pop stars are social media driven, but who can generate the power to rally a country (South Africa) climbing out of Apartheid? It’s not about the singing ability (technique) or social media likes, it’s about the resonation. Resonation gets things done when all else (talent, popularity, economics) fail. The documentary is a great metaphor for all who are searching for that inner drive that is missing in society today.
True economic advantage
Being in TNR, you sometimes lack the relativity to see things that members expect and that non-members would kill for. One is having true economic advantage with every patient that walks thru your door. With the emphasis on retention and referral, inside or outside of insurance, this equates to a 3,5,10x income increase compared to the DC down the street. With the PVA of the average DC hovering at 6, is it any wonder why if you refuse to have a complete system of practice in place because you don’t think it’s worth it or you don’t know about it, the result is the same. Practicing without a complete system in place forces you to become a Burger King DC (have it your way), and you will get 'roughed up' by people inside and outside of your office.
The next part of being in the TNR group is the guidance from Miyagi and group members who will support you through your journey in TNR. So much different than a support group for diseases, our group gives you tough love guidance and support not toward the problem, rather towards the solution. Most support groups support the problem, the disease, or the unfortunate circumstances one finds themselves in. TNR is a way out of the mess and the vehicle is being there for others at a very high level. Healthier people do create a healthier planet; it just takes more courage and commitment to welcome health into your life, rather than taking pills and amputations.
21 Day DCME Video Program news
Members are starting to discover the power of this program. When the 'Renaissance’ videos came out way back when, they took the profession by storm. There had never been anything like them in the disease or health world. Many offices still feature these videos to the day. They were upgraded a few years back to being cloud-based, but many members have come and gone without understanding the genius behind these video. They have nothing to do with ordinary. They are not meant to be entertaining like YouTube, etc. These are high resonating in truth rather than the socially accepted popularity. They have a deadly serious purpose: they change paradigms, not entertain. They have a certain resonation, something above and beyond a particular symptom or condition. It's most people’s first introduction into an alternative way of living in health instead of being under constant threat and attack from disease. The TNR videos are ignorantly compared with the bazillion other videos out there that have all but been lost and forgotten. They were written and produced by a partnership with TNR and Life U. Of particular note, it was the last video project ever to have Dr. Guy’s hands directly on it.
When the 21 Day DCME Video Program was created and released, it was never meant to be used by mainstream DCs or with the typical lower PVA practice member. It’s very much a specialty product. In fact, non-members cannot access it at any price. It’s meant for TNR members only. It is only to be used in conjunction with your difficult cases, your DCMEs. It is critical to not only establish clinical results with difficult cases but is used to bridge the gap and help the practice member venture from the world of disease to health. It is imbued with the same collective and individual resonation that created LHNC. Make sure you know it backwards and forwards before providing it to practice members. They will ask you questions almost every day about it. Please note: there is a chat room, that has very few members. It was created this way. If your people have questions, ASK THEM TO ASK YOU FOR ANSWERS! You get nice support and a feeling you are not alone with a chat room, but the relationship, healing, and expression of health are best between the doctor and the practice member.
It also helps kids on the reservation as 5-10% of all pre-pays are donated in the practice members' name to LHNC. Plus they will receive a hand-signed certificate. You can make a copy of this and start a wall of these signed certificates. Kids just love seeing theirs, almost like looking for their pictures! Lastly, it is a product that fair exchange, once in a lifetime DCs will use with so many people and it will create its own following. Referrals from DCME people always ask for that ‘crazy’ video! In other words, DCME people refer in more DMCE people.
Love Has No Color news
The Boot Camp/Fun Day dates have been announced. They are August 9th to the 11th. Leave a travel day on both sides of these dates. We are looking for guests to come to the reservation: guest DCs, family members, friends and VIP practice members. Have an office-wide referral contest where the most referring member of your practice gets to go with you to the reservation. A plane ticket is worth 10 referrals and besides, the opportunity to have fun with their once in a lifetime DC is something that doesn’t come around too often. Don’t push this invitation to be on the reservation on people who don’t want to disappoint you and will bail at the last minute. Get people who will be thrilled to serve the kids! If we want people to really see our office as a community, then we must provide them with other vehicles than the online videos. Create larger than life, experiential happenings they will remember for a lifetime.
Refer a DC to TNR!
Everyone reading this has been thrust in situations we didn’t ask to be put in. As important as a solution is at the time, what’s more important is a mentor, a teacher, a coach, or a person ‘in the know’ that can guide you, hold you accountable, and help you move from a position you don’t want to be in to where you want to be. You never forget this person. You will still carry the memory of when someone believed in you and you were able to do great things that you never though you could do.
Put the word out about TNR to DCs you care about. Many are stuck in ways you are not privy to. To some, their level of practice is embarrassing; for others it’s humbling; and still others don’t care to step up their game. The only thing you’re responsible for is giving them the opportunity to find out about TNR. Video conferences with Miyagi are a great place to start. They are welcome at TNR general seminars; however, not closed door TNR events.
Dr. Alice's 2nd H2H!
The rumors are flying! Did she really go for a swim in a pond in 46-degree water? Did she really perform acupuncture treatments on real, live patients during her stay? Did she really push a 3500-pound vehicle? Did she do a farmers walk with heavyweights in her hand? How about boxes in the barn? Check, check and check. In a world overburdened by information, it’s refreshing to experience the solution that is not information based.
How about our teammates?
Have you ever noticed that TNR doctors have great CAs? It’s true! How about having 20 new patients coming back from a 2-week vacation in Norway? How about having 10 new patients coming back from Italy? CAs are undervalued and undertrained in the disease model. Look at a waitress at a family chain restaurant. Now look at a waitress at an upscale restaurant. Big difference. For many Chiropractic and Naturopathic offices, teammates are administrative and clerical. We need these tasks performed, although they will not help with the growth of the office. The typical staff performs clerical tasks, are nice to practice members, answer the phone, do insurance billing, etc. What about helping you with new patients? If you are ready to have your CAs upgraded, consider having them coach for a few months with Miyagi. One new patient is worth over 3 months of CA coaching. Dr. Kevin only coaches a few, choice CA teams for obvious reasons.
TNR is not the only group teaching communication skills
While we were at the Rodriguez concert, we sat next to a group of 3 female Millennials. They were the youngest people in the audience. I couldn’t help myself and I asked the alpha of the 3 why they were at the concert? She mentioned she had been in South Africa and his music was wildly popular there. They happened to be physicians assistants in training. They mentioned how Miyagi reminded them of their professors who kept telling them to ‘ditch the laptops and tablets’ and relate to the patient. Stop attempting to treat the illness and instead care for the person who happens to have the illness. Even in the disease world, you see glimpses of humanity.
