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Have you been prepared?

Today, most graduates don’t own and operate their own practices. They end up slaving away as a low paid associate. Sometimes they get roped into working for a doctor who says they’re going to be a mentor and sell them the practice when they retire. Being an associate or buying someone else’s practice is a…

YouTube doesn’t have all the answers…

My neighbor has been diligently attempting to build a skating rink for 6 weeks. He built the wood frame, added a plastic liner, and thought he was good to go… WRONG! He added way to much water that it didn’t freeze. Then it started leaking and the wind blew the liner away. There the rink…

What they didn’t teach you in Chiropractic school

You studied hard, passed your boards, and perfected your technique but you weren’t prepared for the resistance from the people you’re attempting to help. When you were younger, you naively thought people actually wanted to be helped. What does this resistance look like? People laughing at your recommendations. Missing appointments. People not referring. Unhealthy people…

If you don’t have wellness, then what do you have?

You have yet another practice member who completes their pain phase and for the hundredth time, what do you do? You let them leave, that’s what. If you were a personal trainer it would like having on your website, “I help people lose weight but not how to keep it off! When you need to…

It’s your turn! 30 Days of FREE Coaching is here

The HUGE mistake we make in our practices is thinking we don’t have a choice. We say to ourselves, “I’m stuck and there’s no hope. There’s no way out of debt and my circumstances.” Then it really sinks in. Somewhere along the road, we decide to just endure, put our heads down, our tail between…

Say goodbye to all of your patients!

The time-honored way of growing in Chiropractic has been to plow through new patients and get them through whatever vehicle is popular. From Yellow Pages and newspaper ads, direct mail to now social media and marketing campaigns. All are effective to a degree but all share the same weakness…NO RETENTION! It’s so inefficient and expensive.…