TNR Happenings May 8, 2018
Miyagi on May 18th & 19th
Call TNR headquarters today to get your ticket to Miyagi. Dr. Kevin has some surprises!
Mother’s Day revisited
Is it just me or have you ever noticed how much more fuss is given for Mother's Day than Father's Day? Anyway, think of some different and unique ways to honor Mom this year. Extend this recognition beyond just your mother. Think about something as simple as a single flower to give to all of your patients who are mothers this week. I gave out a Gerber daisy at my HAS all year long. Take a selfie with the moms and post them on your social media. Give a free pass to all mothers to bring in a person of their choosing for a free exam in your office; have a time limit on this. Post a flash sale on your social media: "all mothers examined for free, this week only."
There’s the necessary business side of things, now lets get to what really matters: the connection you feel for your mother, grandmother, aunts, etc. Going through childhood and then forgetting about how special your mother was and is are the hallmarks of living an unexamined life. All of us wish some things could have been different in our lives growing up, but one thing we can agree on is your mother did the best she could with no instruction manual and no coach. Write a short story about something that inspires you about mothers. Post this in a conspicuous place in your office and put it on your social media. Believe it or not, your practice members want to see this part of you. If you think your practice members only remember you for your technique or your academics, forget about it. It’s your humanity and that you're always there for them that they remember. Start with your mother, living or dead. Be sure to include other nurturing mothers in your life. Was it a special female person in your life that believed in you? Was it a mother with lots of kids that made it look so easy and always had time for you? You don’t have to be a professional writer, it’s the thought that counts.
Special note: Next year, Dr. Lisa will be celebrating Mother's Day as a first time Mom!
For our special TNR Moms:
Intro Seminar in Kernersville, NC on May 31st
Dr. Craig will be hosting this Intro Seminar and will be assisted by TNR member Dr. Llana, from Charlotte, NC. Intro Seminars are unique, 3 hour seminars designed to introduce non-TNR members to TNR. They are designed to be all about the attendees. Before attending the seminar, the attendees actually fill out questionnaires about their practice problems and challenges. Then the workshop is all about solutions for their practices. Each participant gets a workbook with all the metrics of the attendees. There are no names on the stats but they will know their own office for sure. We encourage DCs to bring their spouse and head CA. If you have anyone that you want to introduce to TNR, here’s your opportunity. These type of seminars have attracted many TNR members over the years. One of the first seminars of this platform was in Rhode Island. A TNR member from Massachusetts had his Chiropractic College buddy fly in from Billings, Montana. He signed up and we had more Intro Seminars in Montana and beyond. These seminars became a great vehicle for introducing DCs to TNR.
It is only $199 for the DC to attend and there is a money back guarantee. If they choose to sign up, the $199 is put towards their sign up fee. How cool is that to give a DC a gift that will change their entire life!
Dr. Kevin to visit the Reservation
Kenny Smoker has asked Dr. Kevin to visit with him to brainstorm about the upcoming Fun Days to be held on August 9th to the 11th. The big question is what is going to be our big building project. There have been rumors swirling around about indoor riding arenas for horses, horse corrals, and even a golf range. As soon as we have a target project, we will open up the fundraising efforts for 2018.
Practice tip of the week
Make a promise to yourself to stand before your practice members in truth. Stop the endless cycle of negotiations and cave-ins with them. Stop being bullied with commitment issues or fees because nothing good will come of it. Being a people pleaser is deadly to being a once in a lifetime DC. Stand up for yourself, for health, and for your profession. A huge shift in our paradigm from disease to health is awaiting the world. Nobody else is going to do it for us. It doesn’t seem like a big deal to have the X-rays taken at another facility to save a few bucks. It doesn’t seem like a big deal to put a child on wellness because they look healthy or the mother told you they were. Slick payment programs that prolong the Condition Based part of their care for years are a disaster waiting to happen. Every time you let a practice member slip through the cracks, the crack gets larger for others to follow. If you choose to be in integrity with a person who doesn’t respect you, your profession, or themselves, ultimately you are not helping them. Choose to be in integrity with all of your practice members that abide by your guidelines.
More DCME news
Why don’t more DCs care for difficult cases? This question was posed at 3 recent DCME H2Hs. Of these 3 H2Hs, the median income was approximately $500,000 a year. One of the doctors said that no insurance company would pay for the requisite number of visits. They also said that even if someone like the government or an insurance company took responsibility for the child by paying for their care, it would take years to decades to achieve results. The second doctor gave a Miyagi-esque response: "You can’t be a black belt without all the years of training and the experience of being on that journey." Hmmmm, quite wise. Like a foreign language, the skills needed to care for a DCME needs to be developed. It’s not merely a matter of seeing a practice member for more visits. What the third doctor said may surprise some members: "What stops a lot of DCs is the emotional strain of caring for people who may or may not make it, discontinue their care, or attack you online." Humanitarian isn’t just about LHNC and social cause, it’s your true underlying connection to people.
Can’t keep the horses in the barn!
Have you ever known any horses or dogs that just love to run? They just can’t wait until you take them on their next adventure. In TNR, we seem to attract DCs that just can’t wait for Christmas in the Summer, otherwise known as Boot Camp. Some of our members have been fundraising all year long with yard sales (VI), quilt-a-thons (MI), anything and everything (MB, Canada), as well as many others donating monies with pre-pays and DCMEs. We have at least 6 year-one DCs who have been donating to LHNC from their first week! This speaks volumes about their character.
It’s not supposed to start for a few weeks, but let’s start our engines now.
Look to crush last years donations. We do more and care for more people every year. Over the years we have supplied food, built a skating rink, refurbished a movie theater, built a Chiropractic clinic, and built an outdoor basketball court. Remember, you aren’t the same person you were last year; you're stronger and more experienced. Dr. Helena Beacom ditched a tried and true strategy for a fundraiser and replaced it with a new untested event and it blew the old one away by thousands! Dr. Teri did 30% more this year on a single event. The point is: make it fun, simple, and go beyond your practice. Reach out to your community. Get people to get involved. Get them to reach out to their social media contacts. Get the kids to go to their schools and on their social media. A 12-year-old kid can raise thousands of dollars on social media. Local businesses and wealthy practice members are also on the lookout for something they can believe in. This (kids on the Reservation) is not a problem for some people. It’s a problem to be shared by all of us. Their conditions directly or indirectly affect all of us. Most people you meet do not feel or understand this until you apply your experience, your influence, and your excitement. Any movement always runs the risk of becoming routine or mundane and losing the excitement. We can’t let this happen to Love Has No Color. IT’S MUCH TOO IMPORTANT!
We spoke in last week's newsletter about rewarding VIP members in your practice. Having them come out with you this year is as good as it gets. Some people are bringing siblings and parents. Some offices are even bringing at-risk teenage kids (with guardians, not the DC, please) to partake in the fun. Get creative and get everyone involved with donations as well as participation.
From the files of past TNR members
How many of us have felt compelled to look over our shoulder and compare ourselves with the greats, the superstars from TNR past? How can anybody see 1500 patient visits a week and earn 2 million a year? What few members know is that many whom we would emulate have large shadows and you may or may not choose to experience their inner reality. It has been my experience that high achievement people have large shadows. Some of the past few dozen H2Hs have witnessed some drawings of what’s important in other DCs' lives; these drawings are otherwise known as mythologems. Of course, these will always remain anonymous with no names, but many unknowing DCs would pass judgment of the ghosts or shadows of these other, high achieving DCs and say I bet that cat has difficulty just getting out of bed in the am. In truth, that person is a 7-figure man or woman! How can this be?
You may or may not notice that I rarely mention direct names of past members and performance levels in an effort not to compare current members with the past. Instead of saying you should be seeing this many people and making this much, show me your best effort. The metrics will vary, but not the ability to give your best effort. I mention frequently what they were willing to do as far as training (number of training events, H2Hs, seminars) and meeting their demonic self-doubts while remaining in service to humanity. Even though they may have been battling shadows or inner demons, they still achieved high levels of success and meaning in their families, practices, and lives. This is the true hero’s journey. If we actually had an idea of what inspired, drove, hounded, and haunted those whom we look up to, we may re-think our decision to emulate past, high achieving TNR members and rather live our own authentic lives as best as we can. Learn from others' experiences, then make your own experience.
The point is to live an authentic life. Get out of the shadows of your parents and other people’s expectations and opinions. Grant yourself permission to live a life of service to others and to live a great lifestyle. Many get the first part (live a life of service) and are beat into submission when you have the audacity to think you can be paid for it. Don’t fight against prevailing social norms or the collective consciousness of your era, etc. Have a different path of being in service to humanity, even if they don’t know it or appreciate you for doing it. There are enough good DCs already in our profession. Become the best version of yourself you can be and grant yourself permission to live a sacred life on your own terms.
