TNR Happenings August 13, 2018

Dr. Lisa had a baby girl! 

Her name is Mila Lainey-Rose and she was welcomed into the world this past weekend. She is so beautiful and precious! She definitely has a gift to share with the world!

MasterMind and the TNR Seminar: September 14th & 15th

If you're thinking about sitting this one out and waiting for the next high-level event or H2H, you might want to think again. This is your opportunity to tie up all the loose ends you have. You will receive further clarification of DCME concepts and the two tiers of recommendations, we'll go over the patient education procedures that are missing in your office, and you can’t hear enough about the resistance that holds you back from earning 3,5,10x the average DC. Be the DC that practice members will drive by dozens of other DCs to get to. The one concept where you gather a deeper depth of belief will be worth its weight in gold. As redundant as it sounds, letting people downgrade you to be a symptom or pain doc places you in the category of a face-in-the-crowd DC. This puts you under the domain of insurance companies with the spirit-draining mountain loads of paperwork, and you will be discouraged from seeing anything besides adult pain and symptoms. Freedom is not only the right to practice the way you choose, it’s the ability to be much more valuable than a pain relief DC. You also get to work with practice members who are willing to commit to you and the process!

As of this writing, there are still H2H slots before and after the seminar.

MasterMind is one of the most difficult events to attend. Some have said it’s easier to walk across burning hot coals, jump out of an airplane, or go out to lunch with your mother-in-law. If there is a subject that stops 99% of DCs, it’s MONEY! Regardless of your awareness or not of this concept, you are pre-programmed to earn your current income and no more. Like a thermostat, it must have new input to budge. Your self-worth is tied into your self-image, what you feel you deserve, and your unconscious (as well as conscious) guilt, to name a few. MasterMind grinds down the invisible barriers to growth. Unlike BSOs and various forms of marketing, once your thermostat is increased, it tends to stay that way regardless of insurance coverage, etc. It becomes your new normal. MasterMind is not a one-shot deal. It took one member over a year to institute a single change (2 tiers of recommendations) that increased his income over $100,000 in the next 12 months. He joined in the chorus of, "I should have been doing that years earlier." What was once difficult is now easy.

Practice tip of the week! 

Throughout our great profession, there is a desperate cry (wailing and gnashing of teeth) to practice the way you choose outside of the stifling oppression of insurance companies and people’s archaic beliefs about Chiropractic. To be able to practice your way, you must put in the training, the work, and you must have all your ducks in a row. You see this all the time when you do your ‘prison time’ and get your license credits. As a TNR member, you bring your pillow or earbuds and get ready for a snoozefest. Some speakers are more entertaining, but listening to a person speaking about Karate technique won’t help you in the real world. TNR is all about the experiential, no matter what your programmed beliefs are. You can look beside you at a license credit snoozefest and see a DC who doesn’t see the oppression, the scarcity mindset, the settling for playing small, paying bills only, and PAIN RELIEF ONLY. He will unconsciously lower his head when a real doctor walks by. 40-60% of his workweek is spent doing paperwork, administration, and minutia. The big vision of Chiropractic died in this DC's office. He believes that LHNC is for some other DCs to support. He'll say, "I’m so busy seeing a handful of typical Chiropractic patients for typical Chiropractic issues. Did I mention how much paperwork I am required to do to receive my meager allowance?"

Then there are the DCs who refuse to accept the crumbs and are doing something about it, or at least they think they are doing something about it. They are not willing to settle, but either they don’t care or they don’t know the difference in how they get there. Many of them regrettably land with online and offline box store, one-size-fits-all, cookie-cutter solutions which include all kinds of ways of increasing income, insurance coding, giveaways, modalities, spa type settings, etc. Online and offline Marketing 101 appeals to the low hanging fruit or what people will accept from a DC, usually only 4-6 visits. There is nothing wrong with any type of marketing, but it better be the right message to the right people. Then there are your office procedures. What do they reflect? Pain relief or lifetime expression of health and wellness?

Next comes your CA. Is she a clerk or a supercharged new patient advocate? Again, it’s your choice. In a TNR office, all of these areas are constantly and continually worked on. It’s a process, not a destination. If you want to be different, it’s what’s on the inside, not on the outside. You must constantly work on this like removing layers of the onion. On the reservation, a conversation was being held discussing tattoos about how they have become almost commonplace. Having tattoos doesn’t make you different. If you are different and choose to have tattoos, cool. If you are different and choose not to have tattoos, cool. It’s not the ink that makes the difference, it’s who you are. Everything in your office, online and offline should not be confused with being a face-in-the-crowd DC or attempting to appeal to everyone. It should reflect a DC as unique as your fingerprint is. Fingerprints may all look alike until you look closer and see the difference.

Is your office kid friendly? 

When you first walk into your office, what do you see? Is there a kids’ play area? Is there a changing table in the restroom? Is there a Love Has No Color wall? Are there DCME certificates on the wall? At several MasterMinds, we had discussed having a virtual tour of your office on your website and some of our members have already picked up on this.

Either uses a drone or a selfie stick and walk around your office describing every room and your staff. It eliminates the unknown and melts resistance BEFORE people come to your office. If you wait until they come in, it may already be too late. The new practice member’s expectations must be repositioned BEFORE they come in, not after. The experience in most of our offices is incredible, but if we don’t work on our practice members' expectations BEFORE they participate, they drag in their non-negotiable, archaic beliefs that don’t include health, only disease. No matter what a great experience they will have inside your office, it will not override their pre-programmed beliefs or expectations of what a Chiropractor is for. It's so important to be all over your website. Don’t be that guy/gal that hides behind the old technique, back pain stitch, and then you’re going to educate them. Have kids front and center. Let the cat out of the bag!  Your office will grow big time!