TNR Happenings October 22, 2018
Miyagi November 2nd & 3rd
What prevents DCs from achieving the practice of their dreams? The answer may surprise even TNR members. It all boils down to 3 factors:
1) Belief in yourself
2) Belief in Chiropractic
3) Way too much belief in medical care.
Even if you are a second generation DC (or a 5th, ha ha), you probably have been indoctrinated since you were born on the absolute, rock certainness of medicine. It usually has had absolute domination in all areas of your life. You can’t even get away from it when you die because someone has to have an opinion about how you died. Living in this society, you have been programmed beyond your conscious awareness. The easiest way to exponentially increase your practice (being in TNR will work on #3, I assure you) is by working on the first two. Asking and receiving commitment and money from people invisibly leans on #1 and #2. Most DCs feel they only have two choices: become a salesman and get with the program of selling BSOs to be successful or keep your principles and enjoy your principled, uphill battle to a cash-starved practice.
In TNR, there is a third option. You can be ultra-successful but you are going to have to get uncomfortable and train for the ability you say you want. Miyagi was created after years of observing how DC after DC with big hearts couldn’t produce clinical results and were being beaten up with economics over and over. It’s an invitation to grow at an exponential rate, to have certainty in your beliefs, and to take responsibility for your office and the clinical results and income you produce. Another way of saying this is that unless you are working on your beliefs at a Navy Seal level, society is wearing them down for you. Reluctance to attend Miyagi (as well as other TNR events) signals that you are preserving the hierarchy (socially and financially) that exists in Chiropractic today.
Practice tip of the week
This is a really simple and highly effective addition to your office. It can’t be boring and has to be colorful. Put up a dry erase community calendar for your practice members’ birthdays and relevant community events. Stay away from advertising, medical events, etc. Tune into your Chiropractic community vibe. Examples: Ken C on Oct 23, Lisa N on Oct 28, etc. If you want to create a community vibe, let people know day to day what you are up to. Example: Catch the blog on being a parent with a sick child. Use your imagination and watch what happens! Each month, have a reminder about Free Baseline Assessments for all kids 15 and under. Each Tuesday has information about your HAS along with the time and a reminder to bring a guest. Include speaking engagements, training sessions in Boston (your people need to know you are a specialist, not a face-in-the-crowd generalist), and community events (like if a practice member is sponsoring a road race for their deceased child, etc). It will fill up fast with community events and birthdays. Even some of your quietest or crabby patients will walk right up to your CA and complain, “Hey, how come my birthday is not up there?”
Christmas on the Reservation gift raising is in full swing!
C’mon everyone! It’s show time for TNR members to once again light up these kids’ faces. Practice members can tell when you are enthused about an incredible project like Love Has No Color. Most people look forward to this event all year long. Each year more and more people get connected from every walk of life. Let your practice members participate and be a part of it. Decorate your offices to the hilt. Give your LHNC wall a facelift and concentrate on the Christmas on the Reservation theme. Make it pop! We already are receiving lots of great support: knitted hats and mittens for the kids and second-year practitioners Drs. Randi Jo and Marc Steiner just received word of a $3000 donation from a practice member who runs a charitable foundation. If you have any question on what your office should be raising call the Christmas on the Reservation hotline at 800.525.3879. Below is a partial email about an offer Dr. Lisa is offering her practice members. Use hers or create your own! She encourages participation and the grand prize winner gets to go to the Reservation to hand out the gifts with the team at Heartland.
We are offering a fantastic special right now! Every person that you refer to Heartland for an initial appointment gets you a ballot to win a day at Thermea Spa.
All that special person needs to do is sign up for an initial appointment and the $225 fee will be waived if they bring in a winter coat or a pair of boots for us to bring to the kids this Christmas. The kids get what they need; your special person gets to experience Heartland and what we can offer their own health, and you get a chance for a day at the most magical relaxing spa in Winnipeg!
And a bonus of all bonuses…. the patient that refers the most people to Heartland gets to COME along on the trip to MONTANA to help hand out the gifts to the kids.
Yes !! Win win win!!!
Another way to help is to donate money directly to LHNC through a link to Crowdwise
https://www.crowdrise.com/o/en/campaign/lovehasnocolorchristmas-on-the-reservation-2018
This allows LHNC to use your funds in the most efficient and effective way to help get kids what they need most this winter.
Again a win win win!
DCME confidential:
Question 1: What happens when a practice member doesn’t respond to care?
Answer: Where is it written that only in your office there is a guarantee? Does every medical patient recover? MDs get paid even when the patient dies. Why are there hospitals erected to warehouse patients that don’t respond to doctors’ care in private offices? Do you feel a symphony of guilt, shame, and inadequacy, like somehow you are at fault? There are so many factors involved that contribute to the physical manifestation of disease. Some of these factors go back even before birth, including the genetics and nerve system compromises of both parents. Your best effort is what you give, not the guarantee of removal of symptoms, disease, etc. And remember, short-term pain relief care methods can’t be applied to DCME cases.
Observations from Miyagi
Freedoms, even in the land of the free, have to be earned and then preserved, not taken for granted. What one takes for granted will get taken away over time. Dr. Tammy, originally from Vietnam, talks about her trials and tribulations getting to America. When she was eight years old she saw her father for the first time in a communist POW camp. She says that she earned her citizenship. She observes that people born in this country did not. They take it for granted. Entitlement comes when things are expected, but not earned. She notices that her work ethic is not shared by many people she has met. She was attending a Webster Technique seminar and heard a young DC complaining about practice. This young DC has drifted from functional medicine to turning babies. He wants to help kids; he just doesn’t know how to do it successfully. Dr. Tammy said to him, “You need my coach.” A coincidence was that both she (previously) and he were part of the same practice management group. “Not all coaches are alike,” she told him. “He will help you like family, but you have to earn it.” There is no coddling and there are no participation ribbons in TNR. They accept you just like you are and they don’t care how big or small your practice is. They are there to help and support you.
