TNR Happenings December 8, 2019
Christmas on the Reservation is this week!
It’s finally here, we are traveling to the Reservation for this year’s gift-giving and gratitude. Thank you one and all for your dedication to LHNC and the kids. It means more than you’ll ever know to these kids. Dr. Julie is looking forward to being the official photographer. The kids are counting down the days! This year’s LHNC book commemorating the event will be fabulous! If there are any last-minute participants, please let TNR headquarters know you are coming. We will be posting the pictures and videos on the LHNC website shortly after the event so you can share them with your office and community.
DCME on January 18th
Look for a special mailer detailing discounted tickets that will be in your mailbox this week. Probably the most difficult concept in Chiropractic is being honest enough to know that your clinical results and your mindset can be increased and improved through training. The courage required to go outside of industry norms with recommendations is daunting to most DCs. To attend you have to be open-minded enough to realize you can deliver better clinical results and honest enough to know that being good enough is not good enough. Good gets in the way of being great.
Practice tip of the week
Stop having practice members pay by the visit. It reinforces the shallowness of being a commodity provider or the last-ditch effort, etc. It allows the practice member to be in charge of their care. You are encouraging them to quit. The national patient visit average (how long they stay) is a handful of visits so what kind of conditions can you get clinical results with under such limitations? They can choose to participate, however, they have nothing to do with your recommendations. You can have them pre-pay monthly or weekly (as a last resort), but pay by the visit is the kiss of death. It reeks of lack of commitment, like the fitness franchise that markets to the uncommitted: no money down, no commitment, $10 a month. What kind of people do they attract? People who have no intention of getting in shape. In their ads, they expertly place people who are not fit to be in their ads. They also don’t want you to put in effort, sweat, grunt, or get results. Imagine making payments on a car that you're driving or a house that you're living in and then being able to stop paying at any time you want. It sounds crazy, but it’s true. Health is more sacred than any material possession. Yet we allow desperation to flavor our offices in the hopes of being more convenient and popular for the masses. The solution is to attract a higher quality of people who are closer to the Sweet Spot.
From the mind of Miyagi
Whenever you attempt to do something great, you will encounter an invisible, hidden force that will rear its ugly head. It’s the internal resistance you have from your past history, experiences, and programming from parents, teachers, and people of authority. At a deep subconscious level, you were taught how the world works and how you survive. This colors everything you do in the present! Even if it’s something great, like starting your own practice, improving your relationships, helping more people, or earning more income, this invisible, hidden force will offer you resistance at every turn. As if that’s not enough, you will also have to contend with inner resistance from well-meaning family and friends.
When (not if) you experience this inner resistance, it’s important that you call upon your TNR training to power through it. This inner resistance will not give up without a fight. It’s your doubts, fears, and feelings of maybe this is a little too large or difficult for you. Others can do this, but not you. Play it small and safe. Maybe be an associate and keep your mouth shut. In a lack-luster relationship, keep it to yourself and paint that Prozac smile on your face. As the Rolling Stones famously crooned back in the ’60s, “The smile is on your face, but not in your eyes”.
Throw a glass of cold water on your face and bitch slap yourself back into the warrior world of TNR. You can do this, you’ve got this, and you have to call upon your courage and personal power stores. Below the Line people love to sabotage plans of greatness. Above the Line people avoid Below the Line people like the plague. If they have to be in contact with Below the Line people (school, sporting events, social events), they just agree and don’t choose to take a stand with them. Don’t argue with them, set them right, prove or convince your way to them, etc.
We see this with bankers slapping around young DCs as they hide behind stalling tactics and paperwork. 16 banks to secure a tiny $50,000 loan for a DC? We see this from practice members hiding behind insurance coverage. We see this with practice members not putting skin in the game and continually defaulting to level one (symptom relief only) care recommendations. Don’t decide to become one with low commitment, Below the Line people. Dare to be great and become that once-in-a-lifetime DC.
Sacred Relationship Experience
As of this writing, we are nearing 50% of our goal of 20 participants. If you are interested in attending, please secure your ticket. Waiting until the discount period ends will put your ticket in jeopardy. We fully expect this to sell out as early as this week. If there is an inconvenient truth or invisible landmine to step on, it’s relationships without input. We naturally think they will sustain themselves. Whether it's with practice members, spouses, children, family members, or special friends, investing in sacred relationships is the best thing you can do.
DCME confidential
Question 1: Why is it that people who have illness love talking about the illness but don't do anything about it?
Answer: It's the Below the Line way. It’s milking sympathy out of everyone for how bad they have it. It’s confusing doctors' and therapists' appointments (activity) for achievement levels. It’s attesting to your specialness, your unique plight, and you can manipulate and control others. Think of a crying baby and you get the point.
Question 2: Can you keep a DCME practice member on a DCME schedule for more than one cycle?
Answer: Oh, yes! Many members are reporting DCME patients refusing to be taken off level 2 and moved back down to level 1. They want more of you, not less. Remember that the DCME video program can be used as many times as desired (all at one fee) and can have a different goal for each 21-day cycle.
Let your practice members know!
Let all your people know about our event on the Reservation! Show them the LHNC website (savethereservation.org) along with pictures, videos, and commemorative books. Keep your people in the loop every week of the year. Lots of offices with big-screen TVs show videos and pictures all year round. Social cause amplifies and accelerates the trust factor in the doctor-practice member dynamic. With all training sessions, events, and H2Hs we contribute to LHNC. Every past and present member of TNR helps these kids. We don’t do LHNC to be popular or for business reasons. It’s for humanitarian reasons and as an effect, we attract the greatest DCs, NDs, and others. Let people know who you are and what you stand for. It’s not only the right thing to do today, but it’s also the smart thing to do.
