TNR Happenings January 6, 2020
DCME on January 18th will be in Norwood, MA
This will be a historic opportunity to experience DCME at TNR headquarters in Norwood. Attendees will be treated to DCME once-in-a-lifetime Miyagi writings and posters from the past. There may be some other surprises too. This is your chance to really get the vibe of what it takes to handle cases today that buckle the knees of most DCs. Did you know that DCMEs can bring up your shadow person at a deep subconscious level? You know that part of the reason DCMEs aren’t being done is lack of training, lack of courage, and insurance restrictions and regulations, but there must be more that prevents the vast majority of our profession from ever reaching for the stars. That dark part of you (the shadow) is the part of you that you wish to disown. Members who wish to grow will pay the price of confronting their shadows to help others. Some members will not be willing to go to those emotionally disturbing, troubling, or painful areas and will avoid this training. A case in point: Years ago we had a training where the Health Awareness Seminar was the focus. The attendees would get up in front of everyone to be videotaped presenting the Health Awareness Seminar. Then these videos were critiqued the next day. Only a handful of future superstars faced their fears and attended with 14 premium tickets purchased: some of the members who had paid chose not to attend because of fear!
Practice tip of the week
In the old days, you paid for your gas inside, not at the pump. Too many DCs feel weathered, beat down, or want to downright avoid people after seeing so many people in dire straits in their offices. They choose to hide from people and go into protective shells. You must override this feeling and don’t pay at the pump. Go inside and engage with people. Communicate with the clerk. Shop in a store with an actual person instead of doing it online. When Dr. Christy and Dr. Cliff were getting married, there was much preparation to do at the Pallis ranch. My 25-year-old chainsaw needed to be replaced so I took Dr. Cliff for an errand. He thought it odd when I overpaid by $50 for a chainsaw you could get at a box store. I told him the relationships created were more important than the $50 saved. A few days before the wedding, the chain got dulled and we needed a new chain immediately. The guy recognized us and said, ‘You’re the guy that’s getting married.’ He gave us a chain and told Dr. Cliff that it was a wedding present. Message accepted and received. Each year for Thanksgiving, Dr. Cliff gets an organic, free-range turkey from one of their first practice members and he gets to move to the front of the line (over 300 people) with the same type of relationship.
From the mind of Miyagi
Instead of talking or bragging about it, do it and don’t feel the need to call attention to yourself for advancement or profit. Our work on the Reservation with Love Has No Color is a case in point. In this ever-present age of marketing, social media, and celebrity addiction, the calling attention to oneself is at historic levels. Celebrities have millions of followers watch them open a bag of chips, drink alcohol, swim in pools, eat food, etc. If there isn’t a phone or video camera there to validate the experience and share it with people who weren’t there, it didn’t happen or it’s not relevant. Most people are totally unaware, but Navy Seals as we know them now were developed in the Vietnam War. There was an unwritten law about bragging or writing a book about classified missions that all Seals know. Today, it’s accepted practice to talk about these missions, even by putting others including themselves at risk. It’s worth it to become a celebrity in the minds of most. As DCs, are we to be carried away by this stream of shallow and hollow sensationalism?
When you have a testimonial, take their full name off of it. It is not necessary and you don’t have to convince or prove anything. If you care for a celebrity, sports figure, or politician, you don’t need to call attention to yourself. The challenge to health doesn’t know about, nor care about, their Facebook status or popularity. Have humility, knowing that you don’t have to leverage your sacredness or Chiropractic to attract your next new patient. Just because Below the Line people are doing it, doesn’t mean you should join them.
Love Has No Color news
We have so many pictures of smiles and thank you cards to share with your practice members and community. Don’t just do it for a few weeks and forget about it. Adorn your website with these pictures. Put these pictures or a description of our activities on the Reservation with your important information folder. People need to know about this year-round. If you haven’t yet got into the habit of tithing 5% of pre-paid DCMEs, ask me and I will lay it out for you. It’s quick and simple and keeps the sustainability of LHNC going year-round. Write web content for other websites or blogs for your practice members to share with their tribes. Put stuff up on your walls. Keep the energy of LHNC going year-round instead of running out of steam a few weeks after our events.
DCME confidential
Question 1: There is a certain feeling I get when being involved with DCMEs. It’s a kind of queasiness, like a pit in my stomach. I have a fear of getting in trouble. I ask myself who am I to be taking on such a complicated case. Then an aversion comes over me. It’s almost like I would rather care for the safe, adult 46-year older with back or neck pain because it's so much easier! What gives?
Answer: It's called your shadow. It’s the part of you that you would most like to disown. It’s that part of you that comes up in relationships (especially intimate, family, etc) that you can’t explain that leaves a wake of destruction in its path. Failure to integrate your shadow in your life means it’s always around the corner.
Question 2: Will you be expanding on the shadow with the upcoming DCME?
Answer: ABSOLUTELY! If there is a KEY to transformation, it’s understanding your personal shadow. The majority of people live their lives in constant fear of doing anything great, taking the hero's journey, etc. They avoid risk and opportunity. They settle for an automatic, safe, secure life of supposed comfort and control. Transparency alert: lots and lots of visceral and emotional challenges to health are caused by an uncooperative shadow that a person keeps avoiding and denying. You can learn how to navigate its frigid, dark, shark-infested waters or you can add your name to its victims' list.
