TNR Happenings February 11, 2019
Becoming an expert communicator
If there’s something missing in our practices, it’s relationships. Super Academy is on March 16th and it is designed to emphasize, develop, and reinforce your communication skills. Like a muscle, we all need continuous training or our skills will atrophy, regardless if we can see it or believe it! Relationships are built on trust that must be communicated from one person to another. If you can’t properly communicate with your patients, your practice will show it. Communication skills, like mastery, are not valued or even spoken about in non-Navy Seal DC circles. For them, it’s all about symptoms and pain relief. People will actually mock your enthusiasm for healthier people create a healthier world. They come in for the usual reasons, but don’t bring in their children, DCMEs, and don't participate in wellness. They may talk a good game, but there is no definitive action, especially when the insurance runs out. This is why patient education, a sense of community, and boundaries need to become the cornerstones of your office, not symptom relief that they can receive from the office down the street. If you’re not upgrading the disease paradigm of your practice members to health, what are you really doing? By continually mastering your skills, each new patient that walks through your doors is worth 3,5,10x that same patient walking through the door of the DC down the street. It’s a permanent economic advantage, inside or outside of insurance. Be on the lookout for the Super Academy mailer and the limited time discount offer!
Practice tip of the week
Eliminate negotiating and ‘let's make a deal’ in your office. Don’t attempt to undo the ones you’ve made, just don’t do any new ones. Stop it immediately! Be in integrity with the ones who have abided by your guidelines. Remember the Sweet Spot and stop attempting to appeal to all people. When you negotiate, you are caving to their level (disease paradigm) and no matter how good of an idea it seemed at the time, you’ll regret it later on. There is nothing wrong with inducements (exam fees are only 4-6% of your monthly income) that allow potential practice members to experience the huge difference in your office. Your fees are your fees. There are no solutions to the disease paradigm. Inside the disease paradigm, there is no resonation change, no bettering of their conditions (relationships, compassion for others, parenting, etc), and no paying it forward for others. Boundaries and firmness help guide your practice members toward health. Letting them run the show doesn’t. Think about the things you are most proud of in life: they all came at a personal cost or a huge investment of time, etc. Don’t take this from your practice members.
From the mind of Miyagi
Everyone in life has two stories to tell. The one they are very good at explaining is their socially accepted story of their average lives. They have validations, excuses, and victim stories of why they can’t commit to anything of purpose and meaning because of the busy and important life they are living. This counterfeit story hides them from their true greatness. They can never venture into the unknown because of the limitations placed on them by this story which was foisted on them when they were younger and validated by friends and family.
What about the natural order, real story they have been avoiding? The one of a shared greatness all people possess, but due to society, family, obligations, and doing what’s right, it gets relegated to the back burner. Every person I have coached has a story to tell. No exceptions. They wish they had become more. More of something. Not always more money but more of being something. Maybe it's more conviction; an ability to see the world differently and act accordingly without being swayed to water down their greatness and their true ability level; a ballerina; an astronaut; a more principled DC; etc. The idea is it takes more of yourself to become more of something. In the world of shortcuts and social order, it is nice to have certainness. Nobody is going to wake up or be struck by lightning and become a master at anything. Courage, conviction, time, passion, and purpose lead the way. The world is famous for providing temptations to get us off this path and, along with other people's stories, by the time you realize it, you’re stuck with the alternate story, your current validation of life. TNR is that choice. Live a life of choice, rather than a life of chance and letting the world tell you what and who to be. Don’t take it for granted or the dream disappears.
Chiropractic magazines?
Do you still receive a paper magazine from a national Chiropractic company? These magazines have fake stories that appeal to DCs who are in trouble and are searching for BSOs. They have the editorial slant or the position of selling everything to DCs who can’t be profitable being a DC. One of these magazines was in our recyclable box it caught my eye as I walked by. The front page boasted of weight loss. Next there was spinal decompression, laser, and other ways to have multiple streams of income; then came building a website and how social media will create the success you desire; next was the cannabis-based oils minus the good part (THC). There was an advertisement for ‘difficult cases’ and I was excited. Turns out it was all about vitamins, enzymes, blood testing, and working in conjunction with a real doctor. From a historical perspective, it was a rehash from years past, repackaged to appear new to unsuspecting Millennials and Gen X DCs.
DCME confidential
Question 1: Sometimes with the grizzly issues like autoimmune, MS, ALS, metabolic illness, diabetes, etc., I often feel the temptation to combine other things like nutrition, essential oils, working with other doctors, reading research articles, or seeing what other doctors are doing. Help!
Answer: Growing up in a disease-oriented society, as most of us have, we have been programmed with an outside-in mentality and an absolute allegiance to science. Either there is an unnamed essence that is not physical (Innate, Universal, God) that animates the universe or there isn’t. There is no fundamentalism spoken here. You can use anything of your choosing to help practice members. Just understand that the less belief you have in the non-linear that controls everything, the less clinical results you will get. Spirit imbues the material world, not the other way around!
Question 2: I have a DCME that is willing to pay the fees for a DCME ($4,800) but is unwilling to follow the guidelines. He told me he is very important in the world of his type of business. Should I just extend his care to a year and get him under care? I think I know what you’re going to say.
Answer: This is where the rubber meets the road in TNR. Principles before profit or is it the other way around. (See social order with the popular Chiropractic magazine article above.) Would you want to receive his money and be put in a compromised position to produce results? Don’t reward practice members for acting badly. You have to look out for their best interests even when they don’t. It’s all about being in the humanitarian model and not the business (profit before principles) model.
LHNC news
We have 2 artifacts made by Kenny Smoker to auction off. We should be receiving the descriptions and dimensions soon and then we will start the auction.
We need to raise $2,000 for tax, electricity, gas, and operating expenses for the movie theater. Please note, lots of eyes will be on these items, so be guided accordingly.
Wildlife at Pallis Ranch in full bloom!
In the past month, the coyote scared the neighbor kid into not taking the shortcut to the school through the woods, a beautiful fox was seen, the fisher cat was undulating across our lawn, and deer abound. There should be lots of activity in March!
