TNR Happenings: February 13, 2017
Your Weekly TNR Pulse
Dedication or enthusiasm…who’s the boss?
The answer may surprise you…its dedication hands down. We’ve all had those practice members who are so excited, so enthusiastic and then they drop out within a few visits…sound familiar anybody? Enthusiasm is often misleading because it communicates something completely different than its intent. Being enthusiastic for something temporarily or with conditions applied, makes for much frustration between people. Dedication is a decidedly different quality. There is a stay power or iron in the words of dedication. Through ups and downs, it remains on course. Whether you’re talking about practice, marriage, parenting, etc., dedication leads the way. There are, and always will be, difficult parts to acquiring excellence in any endeavor. At the first obstacle, enthusiasm bolts for something easier.
True mastery is not an idealistic attitude. It’s a habit and a practice. It’s a skill you can only learn and develop by practicing mastery, practicing commitment and dedicating yourself to doing things at 100% so that it becomes second nature.
SA in 2 weekends!
No words are necessary. You’ve all received a snail mailer, Friday had a special TNR happenings dedicated to SA. Funny thing about the ego…what it fears is preventing you from claiming your greatness. The ego will attempt to convince you of your smallness, the reasons that 2017 will not be your best ever. Someone quipped: are these communication technologies applicable to marriage and kids? Be bold and daring and participate at your highest level in TNR!
Practice tip of the week
Do one thing extra this week to work on your practice, not in it. It is awfully easy to slip into the habit of showing up to practice and not working on growing. It is refreshing watching Dr. Lizzie, Dr. Nikki, Dr. Christy and Dr. Cliff doing the work to produce practices from scratch. They are seeing results from a speaking engagement here, or mailers sent online and offline, or meeting hundreds of people. Pick out one thing and implement it: speaking engagements, social media, an event at your office or go on a road trip and put on a show somewhere off campus. Many others have put in much time, effort and expense into creating growth. Dr. Caroline, Dr. Lisa, and Cowboy Rick comes to mind. Sometimes when you commit to doing the work on your practice you wonder if it will be worth the effort. A little secret here: with all the personal and professional growth you’ve accomplished (and continue to accomplish) in TNR, it seems like anything you touch is imbued with a different intent: not only successful, but humanitarian. It’s not either or, it’s both. By you being more successful, you are able to help more people. If you looked at your 12 month calendar and added things each month, your practice would grow, grow, grow! Have fun!
Bulk orders of Miracle Book
Dr. Wade and Dr. Helena have started things off with ordering quantities of the brand new Miracle book for their practice members. It is so smart to begin the journey of your practice members by increasing their beliefs about Chiropractic. Funny thing about most people’s beliefs: they don’t like any opposing views, especially when it comes to health. In MM, we spend lots of time dissecting ways of repositioning (not fighting against) people’s prevailing beliefs about disease. Examples are the Accelerator Program (now digital), the Parent’s Guide, The Making of a Miracle book, NRMs, etc. If you are not using these tools, your practice members will not experience the full scope or lifestyle of Chiropractic because of the dark, tinted glasses they wear called disease. You must have ‘out of the box’ ways outside of the office for people to create new beliefs about health, instead of the majority view of disease.
Anyone have any DC friends that are ‘out of fair exchange’ and want to do something about it?
Like a person who becomes out of shape, the only thing that seems important to them is weight loss. There are often more deeper, invisible internal resistances that prevent that person from doing what they wish to accomplish. With DCs the only thing that seems important is new patients and income…but is it a cause or an effect? A glaring weakness in most DCs’ offices is a lack of being part of a bigger picture, a sense of belonging to a global movement that helps others less fortunate. Millennials and Gen X patients will only do business on a long-term basis with individuals who are involved in socially active causes. I have written so much about how the benefits of helping kids on a reservation in MT help your practice.
Every DC that joins TNR helps grow their practice as well as brings health, hope and dignity to Native American kids on a MT reservation and beyond. Our communities and our children are watching us: do we say what we mean and mean what we say, or are we involved strictly for commercial venture (profit over people). If you know of someone who would be a great fit in TNR, let us know!
