TNR Happenings, February 19, 2018
The Pulse of TNR!
Are you using your Baseline Assessment tool
Like all things, there is a tremendous temptation to use something for a while and then to discard it. Like how your favorite toy at Christmas soon finds its way into the back of your closet in permanent storage. The concentric circles and Baseline Assessment get you out of trouble and will keep you out of trouble.
New patients: There is no better way of communicating the loss of health than with the Baseline Assessment. People who accept and embrace this concept know the problem just didn’t happen and it will take time to correct. This should make sense to them at a deep, profound level and might keep them from wasting time seeing other doctors. If your awareness or resonation is high enough, you will know when you experience truth. Most DCME cases probably have said that this was the defining moment in their care. They knew they had found a doctor who was unlike the rest.
Patients that are losing altitude: Face it, we all want our loss of health to vanish immediately. We are constantly on the lookout for BSO’s and short cuts. When you patiently explain the Baseline Assessment to practice members who are ready to opt out to easier and more convenient ways of disease control, you are not joining them in the disease model. Don’t cave under their pressure; stick to what you know to be true. Some will actually ‘hold their water’ and finish their care. Some will not go on to wellness, but will be available to return for full condition-based care. They will feel welcome to enter your office in the future.
Patients who want to achieve symptomatic relief without doing the work: This is just another way of wanting something for nothing. Liposuction is a form of weight loss for people who just won’t do the work to lose the weight correctly. In your office, they need to be educated about the process of how the accumulated layers of injury have been building up for a while and that they have exceeded the threshold. If they understand this, then they will respect that the process will take time to correct.
Patients who keep bringing insurance up: The Baseline Assessment is one of the best diagrams ever created for a person who will pay inside or outside of insurance. Inclusion of health (disease) benefits in no shape, way, or form implies results. You could make a case for there being more risk and danger by using the insurance. Some practice members will pay cash to regain their health and stay that way while others rely on insurance coverage only
Have you been watching the Olympics?
Is it just me or did it strike anyone else as odd that the US teams were lagging behind the rest of the world in metals? There are billions of dollars invested in creating Olympic athletes. Is it to win the event or to create celebrities? There is a giant clash between social order and natural order. For example, the mountain's ice surface (natural order) doesn’t care who is on it, it plays no favorites. Many of the US contestants are already mega-celebrities (social order) and the actual event (natural order) is seen rather as a sidelight, a sideshow that doesn’t diminish their image even if they aren’t in the three top spots. Social order is so popular today that the actual event is rather anti-climatic and doesn’t matter. It isn’t relevant, only the accompanying social order is relevant. The tabloid stories of the US athletes take top billings, their outfits, and their comments…but not their performance. As a DC, do you increase your perceived value, income, and celebrity status by not helping people back to health? The natural order is always about helping people on their journey back to health. Becoming a once in a lifetime DC may not be popular for the masses, but for your practice members, it's an answer to their prayers.
One step at a time?
Some of you may not remember Lee Iacocca and how he engineered the now famous turnaround at Chrysler. There is a famous story in his autobiography about when he asked about making one of the models a convertible. He was told by the engineering department that for that to happen it would take six months of design, paperwork, administration, regulations, etc. He was not a fan of bureaucracy and stalling, so he had a worker take a blow torch to one of the cars and instantly created a convertible. You’ll find many more stories with three similar themes: speed; massive action; and many initiatives launched simultaneously…in his case, even while under extreme financial duress.
At any one time in TNR, I am coaching, answering questions, creating TNR materials and products (the 21-Day DCME video program and the re-writing of the Parents Guide are the latest), writing the TNR happenings, creating seminars, speaking to Chiropractic groups, doing Head-to-Heads, speaking at Intro Seminars to increase membership, doing marketing for TNR, filming webinars, writing blogs, working on LHNC (a 365 days a year labor of love), traveling to the Reservation, etc.
On the flip side, I see offices outside of TNR actually bragging about getting one new thing done in 6 months. They spend months planning activities at staff meetings, yet do not achieve results. They confuse activity with achievement levels. Websites, EHR, billing software, research into doing these activities, and digital marketing are great tools, but for all of that effort, what is the real payoff? Those hours and expenditures have to come from somewhere, as you don’t get more time or money for free to pursue these popular activities.
Here’s the uncomfortable truth about success: you do not get there as taught as a child…one step at a time.
The advice given to us as children may have been valid and useful at the time but needs to be discarded like old skin as we mature; it can be crippling if carried into adulthood, especially if you choose to be a DC. “Don’t talk to strangers” is a great example. Good idea for a 10-year-old, bad idea for a 32-year-old. “One step at a time” is a very similar admonition. Useful for the toddler learning to walk, crippling for a successful DC!
TNR members and other people have asked me how I get so much done. The answer is not comforting at all. I put all sorts of things in motion before they are perfect and have no rough edges. I commit myself to seeing things through, not with perfection, but by simultaneously having lots of plates in the air. I rarely do one thing at a time. I never take one step at a time. It’s been my observation that TNR superstar members of the past and present follow this same path.
The closed loop connection between kids and ultra-success!
In any profession, business, or venture, top income is reserved for those who can do things that the majority, on their best day, can’t. In Chiropractic, this certainly applies to children. In TNR, we talk about how Millennials and Gen X’s treat their dogs like royalty (dog spelled backward). What about their kids? Is it at all a mystery why DCs who feature kids front and center are going to be compensated at a much higher level? Being a specialist sure beats being a generalist anytime. Once you’ve been in TNR for awhile, you will drop the need for certification, permission, special degrees, etc. for seeing kids or, for that matter, any case. If you are regularly attending Miyagi, DCME, MasterMind, TNR seminars, and H2Hs, why would you need anything else? Hundreds of DCs just like you have gone from adult, musculoskeletal pain relief doctors to caring for lots and lots of kids. I have coached dozens of doctors with diplomats, certifications of pediatrics, or who have been to seminar after seminar on specific diseases from ADHD, to anxiety, asthma, and autism and there is a common theme…humanitarian, results, and economics are lacking. These seminars, with the typical outside-in philosophy, are heavy on the marketing, they cram as many heads in a room and fill the halls with vendors that add to your profit. Then the participants leave with a feel-good wrapper, when in actuality nothing was accomplished. Do you really think you can become a Navy Seal by sitting in a seminar only? The academic part of seeing kids is stressed instead of the actual helping of kids (see above article about Olympics). Knowing about something and not being able or not having the courage to do anything about it, is the ultimate frustration.
Years ago I was asked by two famous female ‘baby adjusters’ where I got my certifications from. Was it with this instructor, with this technique, etc.? I told them I was mentored by a Once-in-a-Lifetime DC who prepared me to see any kid, anywhere, inside or outside of insurance. Of particular note were the numbers of kids the certified experts were seeing. They were terminally low. They said they devote much of their time to the study and research of kids. I said all my effort goes to helping kids recover and keep their health.
TNR events are given by the same person who will personally guide you through the process. Head-to-Heads are uniquely individualized affairs. You also get small numbers, one-on-one attention by a person who not only knows how to help and inspire, but knows you better than any person on the planet.
DCME news
Sometimes members think that difficult cases are only troubled and at-risk teenagers and young adults. Think again. Years ago, a doctor from MI asked me about a man in his 50’s. He had been divorced, had all kinds of musculoskeletal pain, had lost his job, and was now drinking heavily. This case was an actual PowerPoint presentation at an early DCME seminar. She called me on a Wednesday and asked for input. I advised her that this man had a statistically high probability for suicide. She thought I was making a mountain out of a molehill. "Oh, Dr. Kevin, it sounds great when you say it at a seminar or on one of your audios, but this is my CA’s father. He’s one of us!" She wanted to take care of this person for free because it was a CA benefit. Anyone living under the same roof as her CA received free care at her office. I pleaded…"don’t do it!" She listened to me and we created an extensive DCME in the area of $4300. She had never had a DCME this high and was extremely anxious about it. She presented the case, it was accepted. He regained his health and the testimonial she presented at DCME brought all in attendance to tears. He admitted that he was thinking of all kinds of ways of ending his life so it appeared to be an accident, rather than a suicide, for life insurance purposes. He also talked about his deep depression and how he felt there was no way out until this young doctor asked for his full commitment. He says she saved his life!
Is your big vision as big as you think?
Is your function on earth as a DC to cater to adult neck and back pain? To take orders from, grovel, and seek permission to be paid and validated by insurance companies? Is your function to be a second-class citizen in the disease community?
When you nurture your big vision, how can you want to just get by, pay bills, or not care for others. It used to be called the Predicament of the Species or The Black Flag of Death. It blinds people from viewing reality and instead invisibly substitutes all kinds of illusion. Scarcity, separateness from one another, crime, rape, violence, abuse of children, addiction, war, oppression, and genocide are all part of what unhealthy people do. I am convinced that when there is not a powerful ‘why’ behind what you do, you will be swept away into the spirit-robbing waters of technique, academia, diplomats, certifications, insurance minutia, ERH, and all the other temptations that call to you to abandon your big vision for the acceptance of what the world says is normal.
In times of adversity, the big vision is the only thing that will keep you afloat. The more you understand the immenseness of this vision, the more responsibility you have for seeing more and more people. All too often small vision results in a small practice requiring you to accept the worldview of your practice members.
