TNR Happenings March 20, 2018

The Pulse of TNR

 

MasterMind/TNR Seminar was a hit in Medway, MA! 

There were new concepts presented, a check and balance of procedures, lots of sharing, and, of course, some heated (all in good fun, like sisters and brothers!) moments of a group of DCs who really want to see each other grow and prosper, as well as support each other! We now have collaborative evidence that parents have favorites among their children! Moving out of comfort zones at MasterMind was epic! If earning exponentially more was easy, all DCs would be doing it. It requires mental reconditioning and new beliefs about money. It becomes easier and easier if you understand how important the mental part is to money and abundance. Dr. Chelsea Fleishman, a member of the TNR Student Coaching Program, will be graduating from Life U this week. She attended the TNR Seminar, as well as had her first H2H! What a way to begin her transition from student to doctor! She plans to set up her own office in New Mexico. Imagine if we all had this advantage before we opened our offices.

Freedom to practice the way you choose 

If there is a grumbling in Chiropractic, it’s the moaning, groaning, hand-wringing, and gnashing of teeth over the game many DCs feel like they have to play: the insurance game. Now, contrary to popular belief, I am not against any form of payment for our services; however, I am for DCs being less indentured, less dependent, and less held hostage by the rules, regulations, minutia, and penalties of insurance companies.

Being a Once in a Lifetime DC means practicing on your own terms. It also means being humanitarian, putting the needs of your practice members first, having clinical results that just are out of this world, and having the 3,5,10 fold income that comes along with it. You will also have the freedom to care for more practice members, the freedom to earn more income, and the freedom to see kids, wellness, and DCME cases.

If you want less insurance dependency in your life, stop complaining and start truly implementing the TNR strategies. Doing this and attending the high-level TNR events will get you there. Our brothers and sisters in Canada have almost zero insurance coverage and yet most years these members are the top 10% earners in TNR! When the insurance coverage dried up in Canada, the great doctors emerged and the doctors who weren’t doing well even with insurance didn’t do well with cash. Cream always rises to the top!

Now more than ever, you must claim your status as a Once in a Lifetime DC and not a face-in-the-crowd DC. One of your most difficult new patients is a retread from another DC's office. C’mon now, admit it! They are used to the ‘have it your way’ Burger King DCs, some of which don’t even examine their practice members and only see the patient for a handful of visits.

When you have a clear identity that is above and beyond insurance boundaries, people know you are for their best interests. Work with them on their payment programs. It’s like water: you need it to live, but too much and you drown. Slow pay is okay, but if you make it too easy, they will not follow through on your recommendations. Pre-pay is great, monthly is good, and weekly is the lowest most members would want to go. If you are having practice members pay by the visit, the handwriting is on the wall.

The death of expertise! 

Don’t be that guy! Have you noticed how many nonexperts comment on things they don’t know about from foreign countries to politics, religion, and almost anything? They just can’t resist the urge to give their opinion about almost anything, no matter how ridiculous the opinion. Have you ever experienced a relative that gets diagnosed with a horrific illness and everyone is now an expert on that illness? They suggest what vitamins the person should be taking, what foods to avoid, etc., all after the person has gotten ill. Looking things up on Google does not make anyone an expert! It’s not research, it’s merely an opinion that concurs with what you wish to validate. Think on this long and hard.

In TNR, you don’t just learn how to be a DC, you learn how to be a Once in a Lifetime DC. It's not a matter of more information, data, or technique. It’s a transformation of becoming a better version of yourself. Each and every practice member gets your best effort, even if they are not giving you their best effort. If you polled DCs in your area, you would find out very quickly that most don't train like you do at TNR events. Perhaps they attend a license credit snoozefest or a specialty seminar here and there. Like most MDs, DMDs, lawyers, and CPAs, they rest on their laurels. You don’t get better by playing golf, only by practicing the physical and mental aspects of playing golf. In case you haven’t noticed, the game is played between the ears by exchanging your current beliefs for beliefs that are congruent to achieve your goals and practice the way you choose to.

When a practice member doesn’t agree with your recommendations, so what? Are you standing before your practice member in truth? Would you do the same recommendations for a relative, your mother, your father? If so, you have nothing to worry about. If you are doing the recommendations based on self-gain only or insurance guidelines, they will not be imbued with a high, humanitarian resonation. Scripts and being robot-like are, at best, beginning or baby steps. When you resonate at a higher level, it's not only about what you say, it’s who you are and what you stand for. Does a practice member know anything about what you know to be true? No, they are not the expert; you are. Now they can refuse care, but they should not be able to make you feel guilty, shameful, or fearful by disagreeing with your recommendations. When people don’t get their way (fast, convenient, free or next to it, low commitment), they are going to speak about it or use their digital mouthpieces. Don’t get overly worried about it.

Put more effort and concentration on who loves your message, rather than who demeans it, makes fun of it, or ridicules it. Any idea or concept will polarize people according to who they are and what they stand for.

American Idol is back! 

After a few seasons of retirement, American Idol is back at it again. Usually, they feature a lot of stories about cancer victims inspiring aspiring singers to honor their deceased parents, siblings, etc. They still do that, but there is a surprising undercurrent this year of parents who have abandoned their children and the long-term effects felt by the kids. The amazing part is you can feel how hurt they still are after all the years that have elapsed, but it shows up in a non-linear way with the singers. They have grit, a longing, a distant faraway look, or a never say die attitude when faced with the astronomical odds of being a professional singer. Becoming a professional athlete is by far easier with all the teams in the professional league, drafts, scouting, etc. As a singer, you have to do much of the work yourself to be discovered.

A great metaphor happened when a voice coach auditioned and had a perfect voice (the technical craft of her performance was flawless.) She hit every note and she was eye appealing, but you didn’t get goosebumps after you heard her sing. She had a great voice, just no soul. There was nothing that made her unique or memorable. In the world of Chiropractic, great technique, great staff,  and a great office are not good enough. To grow, you need to be able to move people’s molecules and make a very lasting, memorable impression. No soul, no spirit, no goosebumps: welcome to an average practice. I was at Taylor Family Chiropractic and overheard a practice member say to Dr. Cliff, "Coming here is like sitting down to eat with my family." You can feel the community and the soul of their office. It’s the special touches they do to communicate to all practice members that they are more than a patient file and a billing code.

At our seminar last weekend, Dr. Tammy spoke of her orthodontist and her braces. She’s really happy with her new smile, but her doctor wouldn't recognize her in the grocery store. His technical skills are great, but he has no personal connection and no community. Dr. Mark Bassett reports that his son’s orthodontist had a very short, blunt report about the cost and the choice of packages. He didn’t ask if he would be interested, he assumed he came to his office to get braces. He was very cold, assuming, non-humanitarian, and businesslike.

The point is: when you ARE humanitarian and get superior clinical results, the 3,5,10x income comes organically. You deserve a much higher income because you are worth it. It’s an effect of, first and foremost, creating a relationship with your practice members. Your practice members are willing to pay you what they won’t pay others that don’t create goosebumps.

DCME news 

Why don’t more DCs welcome DCMEs to their offices? There are many factors, but these are a few: fear, lack of clinical training, severe emotional strain, lack of a belief in Chiropractic, poverty concept, low value for Chiropractic care, no belief in self, limited belief in big vision, being a follower in disease instead of a leader in health.

There are no guarantees when any practice member (especially a DCME) enters your office. So many factors are involved: the extensiveness of accumulated layers, parents, commitment levels, genetics, amount of time being ill, chemical insult, emotional damage throughout life, etc. Some move toward health and others don’t change as quickly. When you up the stakes and take on life and death cases, the intensity skyrockets. When a practice member dies, there is no way to describe the pain; it can only be experienced. When they are young or babies, this pain is magnified. You would like to think that every DCME bounces back to health with increased frequency and intensity, but there are so many factors in play: decades or years of accumulated injury and compromise to the nerve system, genotoxicity, etc. Many times the practice member simply runs out of time. Much of the child's damage goes back beyond birth. Many known defects do not start at birth; they get passed down from generation to generation.

Recently, one of our members had a toddler DCME pass on. Those members who are currently doing DCMEs know this feeling all too well. It’s a mixture of guilt, 'what could I have done', draining fatigue and failure, ' if only I could have started sooner', 'what could I have done differently to prolong their life', etc. As painful as the loss is for the family, friends, and relatives, it also affects the doctor to a profound degree. Being around such difficult cases takes a toll on all doctors, I don’t care how centered you think you are. It’s one of the most important reasons we train at high-level events in TNR. You must be prepared or you will stop taking these types of cases or stop getting results. You will think 'it's just too painful, let someone else do the heavy lifting, and I just don’t want to see it.' It takes time, prayer, and helping more people to gradually wear away the pain. Even though some of our practice members are infants or babies when they pass on, they continue to inspire and make the remaining family members stronger. You might even suggest that a deceased child can inspire more than a living child can. A deceased child gently reminds us that none of us are going to live forever and not to take the things that matter for granted.

LHNC news 

Miss America Cara Mund just visited the Fort Peck reservation to speak to the students at Poplar and Wolf Point. She was a hit and the kids loved her! Sometimes some of the most memorable moments you will have in life are when there is no visible result or return on investment. We have no visible evidence or proof that anything happened as a result of her speaking to the student bodies and teachers…and yet it did! This visit will inspire kids to dream big, make great choices, and to not let the generational extreme hopelessness relegate them to second-class citizen status. Just like with all of our LHNC activities and fundraising, it has far-reaching effects that will be witnessed and observed only when looking back. Check out the blog at savethereservation.org.