TNR Happenings March 4, 2019
SuperAcademy savings extended to March 5th!
If you are on the fence about attending, do yourself a favor and purchase the ticket. You’ll be glad you did! Super Academy is an assault on self-importance, your ego, indifference, and the way the rest of the profession thinks. Why should you train and put in so much work on communication, office procedures, and the ability to make strong bonds of trust? The answer is to achieve world-class ability in Chiropractic. Without this ‘joining’ of the DC and practice member, no matter how great your clinical skills are, they will not be utilized for anything except for documented, short-term, non DCME pain relief. Have you ever been cared for by a once-in-a-lifetime DC? Everything else pales in comparison.
Did you know that 99% of the profession never upgrades or receives feedback from their case histories, exams, ROFs, 2 tiers of recommendations, HAS, etc? How can one improve without such feedback? The predictable consequence is the DC thinks the only way to increase income is to reach for a substitute or BSO to augment, supplement, or create their income. Anything goes, from lasers and PT to analgesics and weight loss powder. Gone are the connections to practice members and to Chiropractic and to creating a lasting paradigm in people’s lives. By the way, no matter how much symptomatic relief you create, it’s already been done before. Pain relief is not health.
Practice tip of the week
Stop accepting all new patients. Read that sentence again slowly. Think of the Sweet Spot and stop giving off a vibration of desperation, scarcity, and lack. You can’t be all things to all people, especially as a specialist. Most practice members don't know anything about Chiropractic, some only the ways and means of their last DC. They will attempt to foist more resistance on you, especially if they're basing their expectations on their first rodeo. Now that’s not to say you should refuse all new people because they can’t quote a chapter from the classic Green Book, the Bigness of the Fellow Within. When a practice member becomes disruptive, they must go. They are not a bad person, you just can’t afford the loss of your personal power. Your CAs are watching you for leadership on this. Practice members can bitch, whine, and complain a bit (today’s quick fix society encourages this) but they have to come around. Others may saddle you with time-consuming, rhetorical questions, hide behind doubtful insurance coverage and ask you to do extra paperwork, withhold commitment, poison other practice members, or ask for exceptions to cut corners. These things could put your license and reputation on the line. Don’t do it. All practice members follow the guidelines. All practice members come to the HAS with a guest. Don’t make it too easy for practice members by offering 6 different types of payment programs. You’ll wish you stuck to 2 or 3. There will always be exceptions but you can’t grow a practice with exceptions, only rules.
From the mind of Miyagi
Fresh from getting 14 inches of the white powder dumped on TNR headquarters, I started thinking about the different strategies people use to remove snow. Some people live in apartments where it’s done for them. These people are shut in until the truck comes to plow the parking lot. Their freedom, even if they can’t see it, has been compromised. Next are people who have their driveways plowed by someone. It’s a great convenience but when they a call saying that the plow broke down, they are stuck. They have to call to find someone else to plow their driveway. This usually causes lots of anger. Many take it personally, like they have been betrayed. In reality, the truck broke down, that’s all. Their freedom is also compromised as they must wait on someone else's schedule. Then there are the people who do it themselves with a shovel or a snow blower. They have the means at their disposal, although it takes effort and time. They are also blessed by the freedom to come and go as they please. What’s noteworthy is that people who make their own way get the job done earlier, not later. They usually get up very early to clean their driveways.
I couldn’t help to compare this to Chiropractors. It’s all about creating your own destiny, being prepared, and having the ability. The DCs who let the governing majority tell them how to practice sacrifice their ability to practice the way of their choosing. Like the person waiting and waiting for their driveway to be cleared, their time and choices are not their own. They are made for them, as in the case of a child. Every DC can choose to be a face-in-the-crowd, but the seen and unseen consequences are substantial: insurance companies telling you how to practice, how much each practice member is worth, which cases you can handle and which ones are off limits, etc. TNR prepares DCs to practice the way of their choosing and to be ultra-successful, inside or outside insurance coverage.
DCME confidential
Question 1: Why don’t more DCs care for DCMEs?
Answer: DCs who care for DCMEs are ushered into an underground where all of their inadequacies, doubts, and fears become exposed. Who wants to do that? What percentage of humans can paint, draw, sing, play musical instruments, etc.? As a kid, to gain specialized skills that only a small percentage of people had, you had to keep at it and have an intense desire to do so. When other kids were playing on their computers and video games, you had something else that held your attention. If DCMEs were easy, the common DC would be doing them. They are not easy. They require an alpha skill and are in extremely high demand.
Question: My practice member swears up and down that her insurance coverage from her husband's place of employment will pay for her DCME care.
Answer: Don’t get sucked into the mess. You can give documentation of your care, but you will have a disappointed practice member when they find out the truth. You need to be paid in full with no attachment to whether your practice member gets reimbursed or not. Remember, you will be solving this one case only and they will continue to use their health insurance for years to come. They will not stop going to disease care practitioners. Insurance coverage is a deal breaker for many in today's society. Work with people that are looking for results over what’s covered.
LHNC items to be auctioned
The online auction site with Kenny Smoker's handmade artifacts will only be open for a couple more days. As everyone is aware, Kenny does not often request financial help from LHNC. Those of us who own artifacts made by Kenny know they have a special meaning above and beyond the physical. Most of our members don’t think in these terms, but these items will be passed onto the next generation as a way of not letting LHNC be forgotten. For those who have visited the Pallis Ranch, you probably noticed the presence of LHNC in every room. Let’s step up!
What are you reading lately?
One of the invisible pitfalls of the social media generation is the absence of reading books. Being held hostage by social media is extremely time-consuming and it’s always on your consciousness. Kindle is so convenient and so easy, but the reality is you can’t make notes or tear out pages, etc. The high achievers of the past and present TNR all have a common trait: they are voracious readers. Of course they have computers, but they also have a large, physical, hands-on book library. As you increase your resonation, you will evolve and stray from what everyone else is reading. You will not just be reading books from the best selling list or self-help books. You will continue to read timeless books that don’t give up their meaning in a single read. Good examples are The Tao Te Ching, The Green Books, and A Course in Miracles. Some of these books take ten years to even understand and 15 years to make sense. Just like with music and art, becoming a master at anything takes time, understanding, and contemplation.
