Your Weekly TNR Pulse

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TNR on the road in NY continued:

Sometimes, if we don’t watch ourselves, we can take for granted the true message of Chiropractic. We can become less excited, less enthusiastic, and less passionate about the things we love. Truth be told, TNR is not about rescuing desperate DCs who find themselves in a state of despair. The symptoms of despair are always the same: frustration, scarcity, fear, doom and gloom, it feels like nobody cares, and having the feeling of isolation. I was speaking to an EPOC group in NY and there were all kinds of DCs in the audience. There were huge practices and other practices that weren’t. Here is a message of one of the audience members:

Hi Dr. Kevin, 

 Thank you for presenting at EPOC NY. Your talk and energy were very helpful. 

 I am grateful for your suggestion to have separate adjusting hours and new patient hours. We have been stressed a bit trying to keep growing and it seems that trying to do both adjustment and new patients at the same time is getting more challenging. We Grew from 500/wk last year to over 800/wk most weeks (860/wk 2 weeks ago/ 720 this week without being open for our normal full day Monday). We average 90-100 new patients per month and are expecting to keep growing to 1200+ soon if we can just improve our flow, reduce our chaos and educate our people better. 

 I am truly thankful when I attend a chiro event with a speaker like you bc you added much value, experience and positivity. I know only being in practice 9 years that I have a lot to learn. Hoping I can pick your brain a bit to keep improving. 

 Thank you so much, 

Dr. B

His office is not in desperation (okay, the retention could use a little work, but hey!) yet he tuned into the message. There is a sweetness, a truth that motivates and inspires DCs to be their best. The message of TNR is heard by all DCs with a heart to feel and ears that still hear backed by the courage to serve humanity at ultra-high levels.

Miyagi this week!

The journey of a thousand miles starts with the first step – Famous Lao Tzu saying.

The journey to become a once in a lifetime DC starts this Friday – Famous Miyagi saying.

Practice tip of the week:

What do you do when a wellness practice member gets injured or goes below the threshold of wellness? Here’s the scenario: They made it through their condition based care with flying colors. They are now in corrective care and they complain about a certain pain or symptom. When do you draw the line? Many DCs are afraid to place practice members back on condition based care because of the backlash from the patient. Don’t make a big deal out of minor ‘speed bumps’ but your practice members are counting on you to do the right thing. If the 3 types of care (condition, corrective, and wellness) aren’t spelled out clearly in your office, your practice members will say an adjustment is an adjustment is an adjustment. If this ‘lack of wellness’ persists, place them on condition based care (at a higher frequency) for a few short weeks. Usually this is sufficient. Sweet spot practice members will thank you for looking out for them; non-sweet spot people will cry foul.

Compare the two diagrams and see how your office lines up. The one on the left is the typical ‘Army cook’ type of DC: he/she wants to be all things to all people. This DC removes symptoms and pain on a short-term basis for adults. There is nothing wrong or right with that, however, it’s not unique and it’s been done before. The one on the right side is very unique. The PVA (patient visit average), $, and referrals speak of this difference: a Navy Seal type of DC. From changing the world to economics, the right side is where it’s at.

Are miracles happening in your office?

I love getting feedback from TNR offices about practice members the world has given up on and how they found their miracles in your office. We’re so proud of our past and present TNR DCs for not being like other doctors and giving up on people who have lost their health. This says something special about us as a group and individually. Here is the scorecard of a large office waving TNR flag:

Our stroke pt that had a huge limp, and bilaterally was a mess in his eye, arm and leg was up on a rooftop the other day doing his construction job, and got his license back to drive despite them thinking his eye would never be able to heal so would never get his license back.

Our pt that was told was supposed to be in a wheelchair – that was her next step last year, I learned yesterday DANCED 4 songs at her son’s wedding yesterday.

Our pancreatic patient who saw his medical doctor last week was told, “Man, if I didn’t know better you look so good I would have no idea you were even sick.”  And then went on to say, you are believing in a miracle, keep believing and doing what you are doing and no I don’t want to do blood work because if it’s positive you just keep going as you are, but if it is negative could have a negative effect on your psyche and therefore your process.

LHNC update:

We’re still getting very positive feedback from the last Fun Day. This was hands down the best ever. We will announce the dates for Christmas on the Reservation in the next few days. The tentative dates are December 15th & 16th.The warden is asking if it will be possible to have a concert again at the jail (indoor this time) and to care for the prisoners. Monetary donations for lots of high-quality, non-perishable food , toys, clothing, sporting goods and musical instruments will be the focus of this year’s gift drive. If you have any non-TNR DC friends who could help us, let us know.