TNR Happenings September 30, 2019
Dr. Derrick is in the house!
We just attended our third graduation at Life. It was very enjoyable seeing some wonderful friends of TNR, both student and DC members. The highlight was listening to Dr. Guy Riekeman speaking. What he says goes over most people’s heads (imagine that!) because it isn’t intended for general audiences. But if your resonation is high enough, it’s PURE GOLD! He spoke about the sacred responsibility a DC has when a mother presents her child for care. How can he say such a thing to recent graduates when the overwhelming majority will never adjust a child? He went on further and talked about when they would open their own practice. Doesn’t he realize that probably 90% of the graduates will toil as undervalued associates? Of course, he does. But he is there to inspire all that can hear, to reach to be the best they can be: to make your life extraordinary.
Practice tip of the week
Make it a habit to imbue yourself with as much TNR goodies as you can. You can’t get enough of it. The majority of DCs are working the outdated, pain relief model. You are in the decided minority becoming a once-in-a-lifetime DC. People will attempt to wear you down. Without increasing your Chiropractic belief, change will be temporary, at best. Don't let these things rear their ugly heads: marketing, sales, giving practice members what they want, some type of gadget or new patient acquisition tool to attract adult pain relief, like laser, decompression, or footbath. Your insulation is always training at all TNR events, reading the TNR Happenings, checking out the TNR website (coachingforchiropractors.com), and watching our Facebook Live on Wednesdays at 1:00 p.m. EST and Miyagi Monday at 8:00 a.m. There are just too many distractions and seductions telling you there is an easier way, especially online. When you are growing, excited, and motivated, you just won’t have the time or inclination to have wandering eyes. The big vision guides you to find a way to overcome anything that is placed in your path. When you are troubled or losing altitude, your eyes wander towards greener grass or something more convenient that is easier and doesn’t ask as much of you.
Mr. Miyagi Seminar on November 1st & 2nd
You have all received your snail mail announcement about the next training. What good is having the communication skills, the ability to form relationships of trust, and the clinical chops if you are only attracting adult neck and back cases? If there is an invisible arrogance in Chiropractic, it’s MIYAGI! How do you know you can produce empirical results in cases other than pain where the practice member tells you when the pain is gone? Self-importance and pride prevent so many good Chiropractors from being great. There’s a whole world of health-challenged kids and adults waiting for Miyagi trained members. Miyagi-powered members aren’t stopped by insurance regulations, restrictive boards, or what the general consensus thinks Chiropractic is good for. They not only have training other DCs just don’t have (it’s not just technique), they expect to earn 3,5,10x the income of other DCs. This comes with the territory. I’m sure you’re putting together the tongue in groove nature to TNR training. There is no beginning and no end. How can you do DCME cases without the mindset and clinical chops to handle the cases nobody else wants or can produce results with?
SPECIAL NOTICE: Receive 10% off your Miyagi ticket if you purchase it before Friday, October 18th
From the Mind of Miyagi
A recent article in a private school magazine talked about their "commitment to 'relationship before task', a mission-driven promise to our students to focus on our relationships with them as the starting point of our work together." I couldn’t help to see the parallels of relationship before task and relationship before results. Too many DCs hastily address the clinical symptoms before they make an emotional connection with the practice member. This is the medical model, not the humanitarian model. Another quote from the article states, “our focus on 'relationship before task' has become somewhat counter-culture and is more important than ever before.”
DCs outside of TNR complain about patient visit averages plummeting but do nothing except stuff more low-quality new patients on top of departing ones. This is a true addiction. When you establish a true relationship of trust felt between the doctor and the practice member, it opens a whole new dimension. You can now open a discussion for perhaps the first time about health, wellness, kids, and DCMEs; not just the same old get rid of the symptoms or the pain. An actual increase in resonation in a human being from long term care means less violence, less deceit, and more connection and sharing interest in other people instead of profit before people, war, more drugs, pollution, etc.
Gift raising for Christmas on the Reservation starts on Monday, October 7th!
It’s go time! We need everyone to think outside of the box and include as many people in your communities as possible. We are being asked to help a town on the outskirts of the Reservation, Fort Kitt, and we want to make our goals so that every kid on the Reservation receives at least one toy, coat, pair of boots, or gift for Christmas. Get the Girl Scouts and Boy Scouts in your community involved. Get schools, places of worship, businesses, and wealthy donors involved. We need to take it to the streets. We have a short calendar to work with as Dr. Megan has asked the gifts to arrive on the Reservation on or before December 1st. This is to help make sure the volunteers and teachers have time to sort the gifts according to grades, gender, and need. Don’t wait to get started as October and November will fly by. Monetary donations are always gladly accepted and will be put towards gifts, winter coats, boots, gloves, sneakers, etc.
DCME confidential
Question 1: I recently had a mother and 13-year old daughter come in for a DCME evaluation. You should see her Baseline Assessment! The mother seemed all in but then I received a text from her inquiring about my credentials? What gives?
Answer: The question is from no other than her spouse. Don’t answer it and ask both parents to come back to your office. If this person didn’t think it was important enough to attend the first time, don’t be surprised if this DCME does not go down. With all DCMEs you must ask this question on the exam: who makes the financial decisions in your household? If it’s one or the other, don’t have the other spouse there to cheerlead or ask stalling questions. If they both make decisions, then they both need to be there with such an important decision.
Question 2: When I donate 5% of the pre-paid fee from a DCME, do I get one certificate or two?
Answer: Two. One is for you to hang on your Love Has No Color wall and the other is for them to take home and put on the fridge. It’s a win-win for everyone!
Look at the next generation of education
The old model was 30 kids stuffed in a classroom for free. Well, actually funded by your taxes. Next came private schools where the classroom size was 8 kids per teacher but you pay big bucks. You still paid your taxes and received no benefits (kind of like health insurance if you're healthy, gulp!) Next came home school, Montessori, and Charter. Now, this is the ad I just saw in our local paper: One student and one teacher per classroom. Talk about a niche! The cost is ridiculous to anyone not having a kid with special needs or special gifts. Parents who send their kids to public school think the cost of private school is ridiculous. The next time a practice member balks at your modest fees, including DCME, know that the discerning are looking for you, not the convenient, cheap, or the common. Think of insurance patients as being like public school parents, cash patients as private school parents, and the next generation of practice members are DCMEs. Nice analogy. Go ahead, call or look online to see the fees!!!!!
