How to succeed in Chiropractic without really trying

The paradigm of success

DC’s get into Chiropractic for all kinds of different reasons; maybe they heard they could make great money at it, maybe they wanted to own their own practice and be their own boss, maybe they just want to help people. No matter what your reason was when you started, chances are it’s changed along the way. Maybe you think that you can’t make great money, or own your own practice, or help a ton of people.

Luckily, you can do all those things, and more! If you look around, you will find that most successful people, teams, and companies have great coaches. Chiropractic coaching is what we do, so here are some life hacks that will get you on your way and teach you how to succeed in Chiropractic, without really trying.

Tools to succeed

1) You must be able to form relationships and trust with your patients:

Once they feel someone has their backs, money becomes a secondary consideration. When you truly have a good relationship with a practice member, they will participate inside or outside of insurance and become referral masters.

2) You need the correct communication skills:

You must learn to speak the language of the patient. When you’re talking with the patient, they need to be able to understand what you’re saying, so leave the Doctor speak at home. Without this ability, you will be chained to short-term, adult, symptomatic care only for the rest of your life.

3) The importance of functional patient education with every patient:

Every one of your frustrations with patients stems from their lack of understanding not only of what Chiropractic is, but also what you stand for. When you get on the deeper level of why you practice, and ultimately, why you care about Chiropractic, your patients begin to understand not just the purpose of Chiropractic, but your own purpose as well.

4) Boundaries so many DCs are looking for:

If everyone had their way they would all be publicly accepted and would make everyone happy. However, this isn’t a perfect world: we will not please everyone, and not everyone will accept you for who you are, but we need to learn how to work around it. It happens every day, especially in the form of your reluctance to ask patients for money or commitment. If you hesitate, the patient doesn’t feel safe. The concept of friendship vs. leadership begins here.


At TNR, it doesn’t matter why you got into Chiropractic. As long as you have the right tools, you will succeed.