TNR Happenings May 26, 2020
The day the music died
The possibility of having the Sacred Relationship Experience is like the song, "Don’t Let the Sun Go Down on Me". Unless something with the Canada border changes immediately, this seminar will have to be postponed again. We will make the call by the end of the week. With that in mind, do what four members have done in the past few weeks: schedule your Head-to-Head. Regardless of how bulletproof you believe you are, your practice members, your family, and society will wear you down with their fears, doubts, and mass hysteria. Constant and continual training is the only solution. Believe it or not, some members are quietly setting personal bests and record collections in the teeth of the plague. Don’t let politicians, MDs, or scientists get you out of your lane. Do what you do best. This is our opportunity to shine as once-in-a-lifetime DCs. Health is not disease. Don’t confuse the two.
The new CrowdRise site is set up for Love Has No Color
The fundraising has begun. The Crowdrise site is ready for donations. This year we are working on a beautification project for two parks on the Reservation. Our donations will go toward picnic tables, jungle gyms, swing sets, BBQ pits, fire pits, basketball courts, volleyball courts, and cleaning up so families can recreate and commune. These sites have taken on new dimensions with all the silliness that is currently happening. Most residents of the Reservation have extremely small yards if any. Being cooped up creates lots of emotional and mental stress. This is a project we have been eying for a while. Let’s get this immediately out to our practice members and beyond. Our goal is $50,000. As you may have guessed, we are already behind the 8 ball with time (as is everybody!), so there is no time to waste. Large donations will be gladly accepted. When a practice member says, "I’ll donate next visit", take them by the hand to your kiosk and have them donate today!
Below is the link for Crowdrise. Click "Join" to set up your team. Please don't enter any offline donations. Send the donations and a list of the names of patients who donated to TNR and Dr. Julie will enter them on your team page.
https://charity.gofundme.com/o/en/campaign/restore-the-parks
Practice tip of the week
Stay in contact with your people and potential new patients. Don’t abandon them in their time of need. You can’t blame people for participating in the mass hysteria; they have been asked to participate from the highest-ranking disease advocates. Stay in your lane. Heartland sends out an email newsletter and one of Dr. Lisa's super fabulous assistants, Mellissa, writes from her perspective. It really hits the spot and is awesome for their patients to see. Trivia question: what instrument did she play in the band, Don’t Quit Your Day Job on the Reservation? Getting back to the point, the newsletter is invitational, enters into the dialogue in peoples' heads, and is breezy. It is a call to sanity, a call to new patients that have had enough of being deceived and pushed around into the new ‘normal’. Notice the part about being asked by her son if a nuclear bomb went off? Digital relationships are not face-to-face relationships no matter how much "isolate to unite" rhetoric is marketed upon us.
From the Mind of Miyagi
Make sure you stay close to TNR in these troubled times. Read the TNR & Love Has No Color blogs on both websites and watch my Facebook live on Wednesdays at 1:00 p.m. and Miyagi Monday on Mondays at 8:00 a.m. These will take on increased importance in a world gone mad. You don’t increase your depth of belief in Chiropractic by listening to the media darlings of the day. Never doubt the power of disease (not health) to unravel everyone, including Chiropractors. Isn’t it amazing to know that not one TNR office has closed its doors? It’s not by coincidence, it’s because of the training, the quality of the doctors, the understanding of what health is, and the commitment to health we make. We don’t get sucked in like a layperson who is always searching for simple solutions to complex problems. It’s also the humanitarian orientation we have. Not just for Love Has No Color endeavors, but because we believe we are all one people, as opposed to the popular, save your own skin mentality.
Something many in our community take for granted is our DCME level two recommendations. To DCs outside of our group, this is ridiculous, absurd, and weird. Having a handful of visits is a mockery of Chiropractic. Low patient visit average docs don’t need to alter their frequency and duration for their patients. They are strict musculoskeletal docs who help people with pain and aches. Kids, difficult cases, and wellness are out of their purview. Some of them have suspended or closed their practices so how could they understand or embrace DCME principles? Seeing DCs with masks and gloves on adjusting people is a pornification of Chiropractic principles. Acting like a layperson is fine for a DC that doesn’t understand philosophy and Chiropractic. It's not okay for a TNR trained doctor.
Running away from a disease is not the solution. I get that public officials must do something to manage the problem, but avoidance of the problem is not the solution. Health is and always will be. Having a Health Awareness Seminar is a feature in TNR offices that isn’t done outside of our group. This is an opportunity, not a burden! In light of all the scared people that don’t know anything about health, it’s an invaluable service we provide. Believe it or not, people are looking for guidance and certainty in this make-believe world. By the way, it creates a permanent economic advantage.
A final thought from Miyagi. Drastically cut down the time of the exam and the entry of new patients. If you are doing the time-honored hour or more with each person, think again post-Corona. Not only is it not effective, only 5-7% of your income comes from it. More time does not mean a better emotional connection. You can’t educate on the first visit. It’s like titration, a drop at a time. It takes very little time to establish an emotional connection. You have months upon months to educate and gain any additional clinical data you need. If you normally see 5 new patients per week and cut this time in two, you now have 5 more slots for new patients. Your subconscious will need to fill this void. Nature can’t stand a vacuum, it’s fills them!
DCME confidential
Question 1: I have a family that has come into the office for the past few years and they have now become family friends. I have relaxed my fees to the point of silliness and now they want me to adjust them when we go to their house for a visit. One of their kids developed seizures and they don’t think it’s anything. It should be a DCME. How do I get back in control?
Answer: That ship set sail. It is very unlikely that you will ever be authoritative in their eyes. Friendship can be very seductive, like a two-edged sword. When awakened, it has a mind of its own. I would rather save a life than be a beer-drinking pal.
Question 2: I’ve been turned down a few times in a row by people that should be on level two. What’s going on?
Answer: It probably boils down to expectations vs. experience. Are you sending them a bio, a video, testimonials, etc. or are you allowing them to come into your office and foist their Below the Line beliefs on you? Upgrading their expectations before they come into your office will yield great returns.
